Learn why making money does not always mean being profitable on today's PMA Marketing Moment podcast
Discover why making money does not always equate to profitability in this week's PMA Marketing Moment, presented by John Pittman of Sports Stars Inc. Sport Stars is a photo manufacturing company with a 30-year history specializing in the youth activities market. The company's state-of-the-art finishing labs produce photographic products for photographers all across America, while the photographic division, Pittman Photography, photographs some 75,000 children in Pennsylvania alone.
PMA Marketing Moments offers 60-90 second marketing segments applicable to all aspects of the industry. Episodes are recorded by PMA speakers, consultants, and PMA members. Those interested in contributing should contact Stephanie Fisher.
Imaging News
Digital imaging evangelist John Henshall awarded Master of Arts honorary degree by UCA
Digital imaging guru John Henshallhas been awarded a Master of Arts Honorary degree by the University for the Creative Arts (UCA), Oxfordshire, United Kingdom, for his predictions and profound influence in the development of digital photography technologies over the past twenty years. Among his many predictions, Henshall, who has fellowships with five key photo bodies, including the Royal Photographic Society of Great Britain, was the first photo consultant to predict that the use of the 'pixel' would lead to the decline of the photo-chemical industry. Often courting controversy in the media and at exhibitions and conferences worldwide for his evangelical approach to the evolution of digital imaging, Henshall was dubbed a prophet for his predictions about the rapidly changing photo industry in the 90's. In 1993, Henshall founded Electronic Photo-Imaging (EPI-centre) as an independent consultancy in the art and science of digital imaging and was frequently hired by key global imaging companies during digital imaging's fledgling years - often working alongside keynote speakers and major influencers, such as Microsoft's Bill Gates and Apple's Steve Jobs. Henshall trained as a BBC cameraman and worked extensively as director of photography on major U.K. network television programs, MTV, and early music videos for Paul McCartney, Blondie, David Bowie, Elton John and Kate Bush. Henshall is currently researching new technologies in Korea and China for companies specializing in the development of digital camera firmware.
Epson Prints outdoor photography exhibition "In Motion" for IAAF World Championships
As Official Partner of the 12th IAAF World Championships in Athletics, Berlin 2009, Seiko Epson, Tokyo, Japan, in cooperation with the non-profit organization Kulturprojekte Berlin GmbH, will be transforming Berlin's finest street "Unter den Linden" into a huge open-air photo exhibition during the largest sporting event in the world this year. Over 60 photographic works, with athletics as their subject, will adorn the boulevard from Glinkastrasse to Pariser Platz and help put visitors in the mood for the major sports competition. The almost two-meter-high sports images will accompany the World Championship spectators on their way to Berlin's KulturStadion, which is being temporarily set up at Pariser Platz. Several of the outstanding track and field related artworks by, among other renowned photographers, Annie Leibovitz and Robert Lebeck, will explore the beauty of motion in sports as personified by individuals from many nations. The exhibition offers a cross section of 125 years of athletic sports, as well as an overview of 125 years of photographic history. The 200cm-by-135cm images will be printed on an Epson Stylus Pro GS6000 large format printer.
Photo Publishing
Tiny Prints adds budget personalized card line
Tiny Prints Inc.,Mountain View, Calif., announced a new line of stationery for budget savvy customers called Studio Basics. With prices ranging from 59 to 89 cents per card, the Studio Basics line features baby shower and birthday party invitations. Each card is printed with a semi-glossy finish on high quality, 100 pound paper, the company says.
Every Tiny Prints order is reviewed, proofread, retouched and customized according to the customer's instructions before the order is printed, the company says.
Cardstore.com switches to 100 percent post-consumer waste paper
Cardstore.com, Emeryville, Calif., made the switch to 100 percent post-consumer waste paper, the company says. The company is using Mohawk paper, which is made up of 100 percent post-consumer waste paper, processed chlorine free and Green Seal Certified, the company said. This paper is also manufactured entirely with wind-generated electricity.
"This switch adds to Cardstore.com's already strong commitment to the environment since the company has already been using eco-friendly digital printing, maintaining Forestry Stewardship Council (FSC) certified printing facilities and partnering with Carbonfund.org to offset their carbon footprint," says Tiffany Chan, marketing director.
Rounding out their go-green initiative, Cardstore.com made a donation to Carbonfund.org, offsetting all remaining carbon emissions from its presses, corporate offices and even all shipping and packaging for an entire year. These funds are used to support third-party verified carbon offset projects like renewable energy, energy efficiency and reforestation.
Professional Markets
Canon offers new LCD projectors for business use
Canon U.S.A. Inc., Lake Success, N.Y., expanded its line of LCD Multimedia Projectors with a 2,600 lumen XGA model. This new projector is ideal for educational and business environments. The Canon LV-7275 Multimedia Projector provides a native XGA (1,024-by-768) resolution and aspect ratio of 4:3 with user-friendly features and benefits:
1.2x Zoom Lens - offers flexibility by ensuring a wider range of throw distances, allowing this projector to fit multiple screen sizes
2,600 lumens - ensures projector can be used in environments where ambient light exists and cannot be controlled, and in classrooms/meeting rooms where notes need to be taken and turning out the lights to darken the room is not preferred
Multiple inputs (includes DVI) - add more flexibility to this projector, as it supports notebook/desktop computers, Blu-ray and DVD players, VCRs, digital cameras and camcorders.
Network Connectivity - the built-in RJ-45 port allows users to connect their projectors to an existing network to control them from a remote location
The Canon LV-7275 Multimedia Projector is scheduled to be available in August at a suggested $999.
Retail Markets
Toshiba partners with FrameChannel for new connected frames
Toshiba''s new digital frames offer FrameChannel content and can connect to online photo services.
Toshiba America Consumer Products L.L.C., Wayne, N.J., announced new digital media frames delivering real-time information through its partnership with FrameChannel, such as personalized weather, traffic, and sports scores as well as music and video to any room in the connected home. Toshibas Digital Media Frames have a tilt sensor automatically adjusting photos in portrait or landscape formats when the frame is turned on. Home screens are customizable with a calendar, clock and streamed online feature channels to match personal interests and hobbies.
The frames come in two sizes - 8-inch frames available in black (DMF82XKU) or white (DMF82XWU) with an acrylic front finish and eye-catching reflective trim and black 10-inch frames (DMF102XKU) offering a striking faceplate design and a slim profile. All three frames will be available in August. The DMF82XWU will be $179.99 and the DMF102XKU will be $229.99.
Toshiba America Consumer Products L.L.C. is owned by Toshiba America Inc., a subsidiary of Toshiba Corp.
Meijer to provide free gift cards to midwest families in need
Meijer Inc.,Grand Rapids, Mich., will provide thousands of free Meijer gift cards directly to families in need through local food pantries. This new program is in addition to Meijer's Simply Give program, which raises money to help local food pantries re-stock their shelves.
"As unemployment has risen, there are a greater number of people relying on our local food banks," says Hank Meijer, co-chairman and CEO of the Grand Rapids, Michigan-based retailer. "In addition to helping the food pantries stock their shelves, we also want to help families obtain items that are generally not available at food pantries, such as perishable foods or items for those with special dietary needs."
Each of the 189 Meijer stores will provide 100 free gift cards, each valued at $10, to a local food pantry to distribute to needy families. This program comes on the heels of Meijer's successful Simply Give program, where the company partnered with its customers to generate gift cards for food pantries to use to stock their shelves. To date, Meijer and its customers have raised more than $500,000 for local food pantries throughout the Midwest Meijer donates more than 6 percent of its net profit annually to a broad group of charities and organizations throughout the five states -- Michigan, Ohio, Indiana, Illinois and Kentucky -- where its stores are located.
Technology
Faster drives for photographers
Lexar solid-state drives are now much faster, the company says.
Photographers are going to love the new Crucial line of solid state drives, says Lexar Media, Fremont, Calif. Not only does the line offer higher capacity, but the drives also deliver much faster read and write speeds. The flagship 256GB Crucial M225 SSD delivers 250MB/sec read speed and a 200MB/sec write speed. This should significantly reduce workflow time, says Lexar. The solid state drives are available in capacities of 64GB, 128GB, and 256GB, and feature an industry standard 2.5-inch form factor, and a SATA 2.0 (3Gb/s) interface. The drives are said to be quieter, cooler, and more durable than traditional hard drives. The drives will fit in notebooks and external drive products. The new Crucial SSDs offer a five year limited warranty.
Trends
Research shows mobile phone habits of British and American users
A new study of consumers in the United Kingdom and the United States by Lightspeed Research, London, England, shows the increasingly prominent role mobile phones are taking people's lives. Among Americans surveryed, 49 percent said their mobile phone was now an essential part of their daily life and they'd be lost without it; 30 percent of Britons made that statement as well. Almost half of people in Britain (46 percent) stated they carried their phones with them most of the time - with 55-64 year-olds most likely to do so. Younger respondents (18-34 year olds) were more likely to feel their mobile was an essential part of their daily life and they would be "lost without it." Two-thirds of Britons surveyed leave their mobiles on at night, and only 14 percent of those switch it to silent. Some users never make phone calls from their mobile. In the United Kingdom, 11 percent of respondents never make calls; that figure is higher in the United States, at 13 percent. Texting is hugely popular in the United Kingdom, with half sending at least one text message per day and 2 percent sending a picture or video message (MMS) daily. Features such as camera, games and Internet access are becoming increasingly popular. In the United Kingdom, the most popular daily function is browsing the web at 9 percent, while on a weekly basis, it's taking photos (38 percent of respondents), followed jointly by browsing the web and playing games (22 percent) and sending a photo or video (18 percent).