According to the 2007 PMA U.S. Digital Imaging Survey, the majority of DSLR users -- 51 percent -- are now women. Furthermore, more than 50 percent of DSLR households where the primary users are women, have annual incomes of $75,000 or more. These same households are also almost twice as likely to have children under 6 years old.

  Male DSLR users are a little more spread out across income groups and family demographics, meaning women are more likely to use DSLRs for family picture taking than men. Retailers should illustrate the added benefits of using DSLRs in family picture taking when targeting women consumers.

Source: 2007 PMA U.S. Digital Imaging Survey

-- By Dimitrios Delis

Director, PMA Marketing Research

"PMA Data Watch" is a weekly feature in Newsline International, prepared by the PMA Marketing Research Department. Every Monday morning, "Data Watch" presents a brief summary of a current industry trend. The articles feature data relevant to the United States, Canada, and other regions of the world.

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