Figuring out how to leverage social networks as marketing tools is top priority for many businesses. PhotoWorks Inc., Seattle, Wash., has implemented several social networks of its own, and is successfully using them to increase sales to existing and new customers. In today's DIMAcast, Jeffrey Few, technical product manager for PhotoWorks, tells Digital Imaging Digest editor Jennifer Kruger all about PhotoWorks' strategy.

  This is the final episode of DIMAcast for 2007. Please rejoin us on Jan. 7, when retail guru Bill McCurry will present another new "McCurry Marketing Idea Exchange" on the DIMAcast.

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