Sanyo North America Corp., Chatsworth, Calif., is promoting its new digital video camera by hiring high-profile YouTube video creators, according to AdWeek. Eight top YouTube creators made videos with the help from branded content firm Madison Road Entertainment. Each video was shot using -- and also features -- the Sanyo Dual Camera Xacti and shows off some of the high-definition device's attributes. For example, iJustine sings tips for becoming a video blogger, holding up a Sanyo camera throughout much of the nearly two-minute clip. The vignette uses both still images and video, one of the Xacti's selling points. The video ends with a message that a Sanyo Xacti HD was used.

  "These cameras allow people to be more creative," said Tom Van Voy, vice president, audio visual products sales, of Sanyo, was quoted in the article. "We're reaching a part of the community that can fully utilize the capabilities the camera can offer."

  Sanyo is pairing the video promotions with a YouTube overly ad campaign alerting viewers tthe Xacti was used in the videos.