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PMA News PMA Marketing Moment podcast discusses new business ideas
In today's PMA Marketing Moment is Kim Guymon an author, educator, and entrepreneur in the imaging industry. Guymon is considered an authority on starting and running a business in the scrapbook industry and has helped hundreds of women start their own at-home business with her "Business Start-Up Guide" and business support program. PMA Marketing Moments is a weekly podcast produced by PMA consisting of 60-second to 90-second audio files recorded by PMA speakers, consultants, and PMA members. This new "short version" format allows PMA members to hear quick tips and ideas to inspire creative marketing concepts. A new PMA Marketing Moment will be available each Tuesday of the week, and like all PMA podcasts, is available to subscribe through iTunes or other "Pod-catcher." PMA, DIMA, PPFA, PSPA, SPAA, PSRO, and AIE members and speakers are encouraged to contribute marketing ideas to PMA Marketing Moments. Those interested in contributing should contact Stephanie Fisher at sfisher@pmai.org.Digital prints up 6 percent in January, according to PMA Monthly Printing and Camera Trends Report
PMA, Jackson, Mich., released the PMA Monthly Printing and Camera Trends Report, with numbers through January 2009.The volume of all sizes of prints made from digital still camera images increased by 6 percent. Online ordering activity grew 21 percent, with printing volumes at retail minilabs and instant kiosks up 5 and 3 percent, respectively. The retail channel accounted for 50.6 percent of printing volume, with 14.1 percent of prints made instantly on a kiosk. Overall cameras sales demand was down 7.5 percent in January, with digital cameras dominating the sales mix. Sales of 35mm cameras plummeted 54.1 percent, and sales of one-time use cameras fell 37.6 percent. The full report is available online. |
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