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 Tuesday, March 06, 2007  Wednesday, March 07, 2007 Thursday, March 08, 2007 Friday, March 09, 2007 Saturday, March 10, 2007 Sunday, March 11, 2007 Monday, March 12, 2007 Tuesday, March 13, 2007 Wednesday, March 14, 2007 Thursday, March 15, 2007 Friday, March 16, 2007
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Saturday, March 10, 2007
PMA 07 Be at PMA Big Night: Blue Man Group tonight After a day at PMA 07, relax with PMA Big Night at the Venetian Hotel on today, March 10, to see the Blue Man Group. Blue Man Group is a sensory feast combining music, comedy, art, and technology by creating a humorous and visually stunning form of entertainment. With no spoken language, Blue Man Group is perfect for men and women of all ages, languages, and cultures. Epson, Kodak executives close out Executive Keynote sessions PMA 07 holds its final day of Executive Keynotes, featuring discussions from some of the most prominent visionaries in the imaging industry. The session runs from 3:00 p.m. - 4:00 p.m. Keith Kratzberg is vice president of marketing for Epson America Inc., Long Beach, Calif., where he is responsible for all product management, market planning, business development, and marketing communications for Epson branded products in Official Business Session speaker Bill Wagner on how to know your employees better Bill Wagner, CEO and co-founder of Accord Management Systems Inc., PSRO speaker focuses on sales training
"I promise you that it is far more often than you could guess," said industry consultant Tamara Lipori, who showed how to fix the problem in yesterday's PSRO 2007 session, "Train Your Team to Sell." [img]"People are either natural salespeople or not. But I do believe that through training you can teach the right people to sell, and training, linked together with a compensation plan that serves the employee and company equally well is what lacks in the majority of retail environments," Lipori said. "I believe in relationship based sales, sincere people who love the products or services they sell, making a personal connection with the consumers who walk through your door with their hand on the checkbook, ready to spend." Lipori, author of the new "PSRO Guide to Scrapbook Retailing," signed copies of the book after the session. Lipori will be back on deck at 11:00 a.m. today with "Hiring the Best Employees Ever." She will show scrapbook retailers how to hire great employees and mold them into a top-selling team. "Your employees are the most important asset, or hindrance, in growing your business," she says. At 2:00 p.m. she will present "Marketing Your Store -- Set Yourself Above the Competition." She will discuss how to design an annual marketing and advertising plan, create events and promotions, find free and low cost marketing and advertising ideas, and build good will in the community. Jeffrey Makoff, DigitalCustom Group Inc., will provide the grand finale to PSRO 2007 with his 4:15 p.m. presentation on how to double scrapbook store revenues by providing custom digital imaging services. "This is very timely because many scrapbook retailers are struggling and looking for new revenue streams," Makoff says.PPFA honors three members at Face to Face Showcase reception Members of the Professional Picture Framers Association (PPFA) honored three outstanding members during last night's PPFA 2007 Face-to-Face Showcase Reception. PPFA Immediate Past President John Pruitt, CPF, presented the awards.
Parker's participation in PPFA has included membership in the Kentucky/Tennessee Chapter, and serving as president of the PPFA national board of directors (2004-2005), immediate past president (2005-2006), committee chair of the Guidelines Task Force, committee chair of the 2006 PPFA Nominating Committee, committee chair of the 2005 Supplier Committee, and serving as a recertification instructor. He also has been a contributing writer and editor for Decor Magazine and Volume Magazine, and is a member of the National Art and Framing Month Council. He was elected vice president of PMA last February.
Wilson, a partner in Windrush Gallery & Gifts, As the Chapter Relations Chairperson for 8 years,
Wassell, who earned her CPF designation in 1986 and MCPF in 2004, began her custom framing career in 1980 while working at Kay's Art Supply in She has been a member of the Texas Gulf Coast Chapter since joining PPFA in 1984 and has held almost every chapter position, including president, vice president, and program director. She's also served as a special advisor to the Texas Gulf Coast Chapter Board. Currently, she serves the PPFA as a member of the Certification Committee and is an Accredited Competition Judge. She leads educational programs for Chapters and judges framing competitions, and shares her framing skills with PPFA members through articles published in For Members Only, the association newsletter. Special awards also were given to outgoing PPFA board members Mark Klostermeyer, MCPF, Tom Pavlock, CPF, and Vincent DeGeorge Jr., CPF, in recognition of their outstanding service to the association. PPFA wraps up with education, keynote, International Framing Competition reception
The final day of PPFA 2007, the annual convention of the Professional Picture Framers Association, continues with exams to earn the designation of Master Certified Picture Framer. Nona Powers, MCPF, will start her "Design II" class in the International Framing Competition Gallery in the upper west lobby. Also on deck this morning are Vince DeGeorge, CPF, and Fran Gray, MCPF, with "Network for Success"; Ellen Collins, MCPF, with "Easy Mat Enhancements"; Hugh Phibbs with "Advanced Hinging"; Michael Derr, CPF, with "Beyond the 45"; and Rob Markoff, CPF, with "A Survey of Installation Hardware." Marketing gurus Bob and Matt Manna are today's keynote presenters at the PPFA General Session, with "Customer DNA." The duo returns after lunch with "Customer DNA Part II - Unusual Mind." Also on tap this afternoon are Chris Paschke, CPF, GCF, with "Canvas Transfer of Photos and Prints"; Jim Everett with "Using Digital Images to Promote Your Business"; Linda Wassell, MCPF, with "Adding A Classic French Touch"; and Markoff returns with "Simple Wax Finishes." Brian Wolf, CPF, will give a technology demo of Wizard's Computerized Mat Cutters, and Chris Herrter will give a demonstration for Eclipse. Today is your last chance to vote in the Popular Choice competition. Entries in the International PRINT and OPEN Framing Competition of the Professional Picture Framers Association are on display in the upper west foyer of the Las Vegas Convention Center, South Hall, just outside the upper-level entrance to the PMA 07 Trade Show floor. The Popular Choice winner will be announced at this afternoon's International Framing Competition Reception, 4:20-5:30 p.m., when all the winners will be celebrated and awarded their presentation checks. The PPFA Chapter Leaders Conference will be held tomorrow and Monday. Stan Slap blasts management excuses at Official Business Session Dynamic speaker Stan Slap shattered management excuses at the PMA Official Business Session, March 10. "Problems that continue to baffle the industry are not new problems," he said. "The solutions are not new solutions." He said many companies will adopt elaborate, illogical excuses for their poor performance, ranging from weather and competitive conditions to "acts of God" and "Seemed like a good idea at the time." This avoids accountability. "Once the 'excuse' mind-set seeps into a company, it is dangerous," he said. "The most powerful companies never blame external circumstances for internal problems. It is the job of managers to provide good answers to bad circumstances." Slap pointed out few managers understand and can communicate with their own employee culture. Using a humorous example of anthropologist Margaret Mead, Slap described how managers will never be a part of the day-to-day culture of their business, yet it is this culture that is most important for executing their business plan. And it's the execution of the plan, not that plan itself, that's important. "Goals and strategic plans don't work [on their own]", he said. "A successful plan needed to be executed well, not planned well." Because the employee culture has the ability to scuttle the strategic plan, either by lack of action or design, it's vital for management to "sell" the plan to the employee culture, said Slap. "You can't sell it outside [your company], if you can't sell it inside [your company]." PMA 07 Trends PMA 07 product and service trends PMA is highlighting just some of the new trends and innovations in its PMA 07 coverage this year in the "PMA 07 Trends" section of Newsline International and the online PMA Show Daily. For a full and exhaustive listing of all the new products and services, visit the Virtual Press Office, where many exhibitors post full product releases in the "PMA 07" section. Lucidiom announces photo retailer solutions at PMA 07 At PMA 07, Lucidiom Inc., Vienna, Va., is announcing a number of new products and services for photofinishing retailers - as well as one solution, the Lucidiom EQ Complete Imaging System, which combines all the others. Photo Folio Bundle allows retailers to create double-sided photo products, such as photo books, folded cards and bound calendars, out of Luci art using the Lucidiom EQ-9800 laser printer and Unibind binder. Sony aims at non-traditional markets
Sony Electronics Inc., Theresa Alesso, vice president, Sales & Marketing, noted she has rebuilt the organization, and with the company's diverse products, sees "enormous opportunity" for expanding its business, by looking outside the traditional finishing space. For example, she foresees Sony printers in places such as Starbucks, where people feel comfortable and would make use of an easy-to-use and fast printing service. Both she and Ron Corn, senior business development manager, noted law enforcement as being a natural growth market for Sony printing products, as well as passport photo service providers and event photographers. Corn said the GR700 roll printer is "a game changer" for the industry, saying he has seen lineups at the Sony booth as visitors want to see the prints it produces. Sony is working on innovative ways to get people to make prints, said Corn. "We're going to lead the change," added Alesso. "There's some really cool stuff coming." Photo and reporting by PMA Senior Editor Don Long |
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